Physician Communication Skills: Results of a Survey of General/Family
Practitioners in Newfoundland
Fredrick D. Ashbury, PhD*, Donald C. Iverson, PhD
Boris Kralj, PhD
* Department of Oncology, McGill University; Faculty of
Nursing, University of Manitoba; Centre for Health Promotion, University
of Toronto; PICEPS Consultants, Inc.; optx Corporation
Family Medicine, University of Colorado Health Sciences Center;
optx Corporation; PICEPS Consultants, Inc.
Ontario Medical Association; PICEPS Consultants, Inc.
Abstract: Purpose: To describe the attitudes related
to communication skills, confidence in using commnication skills, and
use of communication skills during the physician-patient encounter among
a population-based sample of family physicians.
Procedures: A mailed survey, distributed to all family physicians and
general practitioners currently practicing in Newfoundland. The questionnaire
was designed to collect data in five general areas participant demographics,
physician confidence in using specific communication strategies, perceived
adequacy of time spent by physicians with their patients, physician
use of specific communication strategies with the adult patients they
saw in the prior week, and physician use of specific communication strategies
during the closing minutes of the encounters they had with adult patients
in the prior week.
Main Findings: A total of 160 completed surveys was received from practicing
family physicians/general practitioners in Newfoundland, yielding an
adjusted response rate of 43.1%. Most of the respondents (83.8%) indicated
their communication skills are as important as technical skills in terms
of achieving positive patient outcomes. Between one-third and one-half
of the respondents, depending on the educational level queried, rated
their communications skills training as being inadequate. Fewer than
20% of the respondents rated the communications skills training they
received as being excellent. Physicians indicated a need to improve
their use of 8 of 13 specific communication strategies during patient
encounters, and reported using few communication strategies during the
closing minutes of the encounter. Interactions that occurred during
a typical encounter tended to focus on biomedical versus psychosocial
issues.
Conclusions: Family physicians/general practitioners recognize a need
to improve their commnications skills. Well-designed communications
skills training programs should be implemented at multi-levels of physician
training in order to improve patient satisfaction with their encounters
with family/general practitioners, and to increase the likelihood of
positive patient outcomes.
It has been almost a decade since a consensus
meeting in Toronto concluded that, "Sufficient data have now accumulated
to prove that problems in doctor-patient communication are extremely common
and adversely affect patient management."1 Available data indicate the quality of doctor-patient communication has
a significant impact on patient satisfaction2 medical outcomes3,4 medical costs, and
even the likelihood of a physician experiencing a malpractice claim.5 Patient satisfaction with physician communication is not, however, a straightforward
issue. For example, the expectations patients have regarding their receipt
of nontechnical interventions such as education have been shown to affect
their level of satisfaction with an encounter6 as do their perceptions of tension expressed by their physician.7 Patient satisfaction appears to be enhanced when the patient and the physician
have a similar orientation regarding their respective roles during an
encounter.8
In recent years particular interest has
focused on examining the closing moments of the encounter. For example,
studies have found that patients identify new problems in over 20% of
the closing moments of an encounter, and physician interruptions occur
in more than one-third of these discussions.12,13 The impact of these events on patients' satisfaction with the encounter
is likely to be negative. The well documented problems that occur with
doctor-patient communication14,15 are
still a concern. For example, Levinson and Chaumeton16 reported that patient
encounters with surgeons in an ambulatory setting were characterized by
discussions that had a narrow biomedical focus with little attention being
paid to the psychological aspects of the patient's problem, and by the
surgeons talking more than the patients. This is consistent with the findings
of a study involving patient encounters with primary care physicians.
In this study patients were more satisfied with a visit when their physician
had a communication pattern that was dominated by psychosocial versus
biomedical issues. Interestingly, physicians also expressed dissatisfaction
when the communication pattern during a patient encounter was dominated
by biomedical issues.17 Similar findings
were found in a study involving outpatient cancer patients. This study
found that physicians seldom focused their discussions on patients' psychological
concerns, used closed versus open-ended questions, and provided patients
few opportunities to initiate discussions important to them.18 The lack of a focus on the patient's agenda is demonstrated in a study
involving family physicians in which patients' attempts to express their
concerns to their physician were completed in only 28% of encounters,
with the physician interrupting the patient within an average of 23 seconds
from the start of the conversation.19 These concerns may be even more problematic with elderly patients as evidenced
by the results of a study that found physicians were more informative
and supportive with younger patients, and were more condescending with
elderly patients.20 Finally, if there
is poor interpersonal interaction or communication between the patient
and physician (particularly the "usual source of care" physician)
the patient is more likely to use the emergency department rather than
the usual source of care physician. This will tend to increase system
costs given that the emergency department is the most expensive/costly
delivery setting. For example, Weinkauf and Kralj show that the average
visit costs of providing care in the ER are more than one-third higher
than in the office or walk-in clinic settings.21
However, well-designed interventions
can improve the communication skills of physicians,22,23 and a number of initiatives directed at improving their communication
skills have been initiated throughout Canada.24 It is probable that the effectiveness of these and other educational efforts
could be improved if we had a greater understanding of physicians' attitudes
towards various aspects of the doctor-patient communication, if we had
an assessment of physicians' confidence in using specific communication
strategies, and if we were more aware of what communication strategies
physicians routinely use in their encounters with patients and what their
expectations of using these strategies were. The purpose of this study
was to expand and refine our knowledge with regard to these issues as
they pertain to general/family practitioners encounters with adult patients.
Methods
A three-step process was used to develop
the survey instrument. First, the published and grey literature was reviewed
to identify the concepts that have been used to characterize physician
communication skills as well as the methods used to assess these skills.25 The second step involved the conduct of interviews and focus groups with
practicing physicians with the intent of verifying the results of the
literature review and identifying additional concepts of effective patient
communication. An instrument was then developed based on the identified
concepts underlying physician communication skills. The third step involved
having the instrument reviewed by a panel of experts, and pretesting it
with 40 general/family practitioners.
The resulting instrument included five
sections: demographics (e.g., number of patients seen in a typical clinical
day); confidence in using communication strategies (e.g., How confident
are you in your ability to successfully identify and pursue verbal cues
given by your patient?); time spent with patients (e.g., In your conversations
with the adult patients you saw last week, how often was the focus of
your conversation on biomedical issues directly related to the health
problem?); use of communication strategies (e.g., In recalling the adult
patients you saw last week, in what percent of these patients did you
actively encourage them to express their feelings about their current
problem?); and, closing the encounter (e.g., In recalling the adult patients
you saw last week, during the closing minutes of the encounter, in what
percent of these patients did you summarize what had occurred during the
encounter?).
Generally, the respondents completed
the questions by selecting the response option that "most accurately
reflects" their answer to the question. For example, when asked to
respond to the question, "How confident are you in your ability to
successfully use each of the following communication strategies with all
or almost all of your adult patients?", respondents could select
among four options: "Confident: I don't really need to improve";
"Confident: but believe I need to improve"; "Not very confident:
believe I need to improve"; "not very confident: not a priority
to improve." Some of the questions were structured as four-point
scale questions (e.g., 1 - "most of the time"; 2 - "some
of the time"; 3 - "a little of the time"; 4 - "none
of the time"). Respondents were also asked to estimate the percentage
of their adult patients with whom the respondent used different communication
strategies (if applicable). Communication strategies were presented to
the respondents, and they were asked to rank their importance (among nine
strategies from 1 to 9, where 1 represented the most important in terms
of patient outcomes and 9 the least important).
The Newfoundland and Labrador Medical
Association (NLMA) reviewed the project and formally endorsed its implementation
among practicing physicians in Newfoundland and Labrador. A mailing list
of all practicing physicians in Newfoundland and Labrador was obtained
from the NLMA. This list included 379 general/family practitioners. In
January, 2000, all the general/family practitioners on the list were sent
a survey package that included an introductory letter on Health Canada
letterhead that indicated the purpose of the survey and its endorsement
by the NLMA, the survey instrument and a stamped preaddressed envelope
in which to return the completed survey. The entire survey package was
resent to nonresponders at four and seven weeks following the initial
mailing. Returned surveys were reviewed to determine the overall completion
rate. Surveys were excluded from analysis if fewer than 50% of the survey
items were completed. The survey responses were coded and entered into
a database. To verify the quality of the data entry process, the actual
responses for every 10th survey were compared to the responses that had
been entered into the database. This activity uncovered no errors in the
data entry process. The survey data were then analyzed using the Statistical
Analysis System (SAS), version 8.0 software.
Findings
We received 160 completed surveys from
general/family practitioners yielding a response rate of 42.2%. However,
since eight of the surveys were unable to be delivered by the mail service,
the adjusted response rate was 43.1%. This rate is similar to rates reported
in other studies involving physicians in Canada.26,27 The respondents
were predominately established (in practice an average of 16.9 years)
male physicians (74.4%) who worked in busy practices (seeing an average
of 33.1 patients/day) that were located in rural (51.3%) and urban/suburban
areas (46.9%).
While all respondents reported having
received some type of communications skills training, it was judged to
be an insufficient amount of training at the undergraduate (50.0%) and
residency (36.9%) levels as well as in the time since completion of their
residency (30.6%). Irrespective of where the physician respondents received
their communications skills training, fewer than 20% judged it to be excellent.
As a measure of self-efficacy, respondents
were asked to comment on their confidence to use various communication
strategies during encounters with most or the majority of their adult
patients. More than half the respondents indicated they were confident
in and didn't need to improve their use of two of the 13 identified communication
strategies (i.e., conveying empathy 57.5% and explaining treatment options
51.3%). However, for eight of the 13 communication strategies a majority
of the respondents indicated they believed they needed to improve their
use of the strategy.
Respondents identified communication
strategies they felt they most needed to improve. The communication strategies
they wanted to improve were: communicating effectively with difficult
patients (83.7%); securing patient commitment to follow the treatment
plan (76.9%); discussing alternative or complementary therapies (75.7%);
identifying and pursuing nonverbal patient cues (73.2%); and, identifying
and pursuing verbal patient cues (68.1%). Interestingly, among these communication
strategies physicians differed in their confidence in using the strategy.
For example, while 75.7% of respondents indicated they needed to improve
their ability to discuss alternative or complementary strategies with
their patients, 44.4% expressed confidence in their current abilities
to use the strategy while 31.3% indicated they were not very confident
(Table 1). Finally, the vast majority (83.8%) of respondents indicated
that their communication skills were as important as their technical skills
in terms of achieving desirable patient outcomes.

While most of the physicians (63.1%)
reported they had been able to spend the required amount of time with
the patients they saw during the prior week, 23.8% indicated the time
spent with their patients was insufficient. Almost two-thirds of the physicians
(62.5%) stated that most of the time spent with their patients was devoted
to discussions of biomedical issues. Discussion of psychosocial issues
was most likely to consume some of the time (67.5%) or a little of the
time (13.8%) during a typical patient encounter.
Physicians were asked to estimate the
frequency with which they used specific communication strategies with
the adult patients they saw in the previous week (Table 2). While all
of the strategies were reported as having been used with the patients
they saw during the prior week, a majority of the physicians indicated
they used 11 of the 13 strategies with more than 60% of their patients.
The strategies they most frequently used were: addressing patients in
a polite, warm friendly manner (92.6%); addressing patient questions at
the appropriate level of detail (84.4%); responding to patients who express
their feelings in a supportive manner (81.9%); and educating patients
about treatment options and checking for their understanding (76.3%).
The two strategies physicians did not use in more than 60% of their patient
encounters were: actively encouraging patients to express their feelings
about their problem (57.6%), and determining the psychological, emotional
and social needs of their patients (52.5%). It is interesting to note
that while the respondents indicated that all of the communication strategies
contributed significantly to positive patient outcomes, the contribution
of these strategies to outcomes was greater for new versus established
patients. For example, respondents indicated that actively expressing
understanding and empathy for their patients' problems significantly contributed
to positive patient outcomes more frequently with new (91.3%) than with
established (79.4%) patients.

Physicians were also asked to estimate the frequency
with which they used nine specific communication strategies during the
closing minutes of their patient encounters during the previous week (Table
3). Only three of the communication strategies were used by a majority
of the physicians with more than 60% of their patients: reviewing the
treatment plan with patients (59.4%); encouraging patients to follow the
plan and reassuring them that it should help to resolve the problem (57.5%);
and, informing patients what to expect as the condition gets worse or
better (50%). The physicians were also asked to rank the nine communication
strategies in terms of their contribution to a positive patient outcome.
The strategies ranked as being most important were: summarizing what occurred
during the encounter; asking patients if they understand the nature of
the problem and the components of the treatment plan; and reviewing the
treatment plan. The strategies ranked as being least important were: referring
patients to support services; expressing concern for patients' resolution
of their problems; and informing patients the encounter is ending.

Discussion
The results of this survey are instructive
regarding the need for and desired direction of physician communication
initiatives. The physician respondents generally rated their prior communication
skills training as being insufficient in quantity and only acceptable
to poor in quality. They also indicated a need to improve their use of
eight of the 13 communication strategies that were identified on the survey.
Thus, for example, the respondents indicated a need to improve their ability
to identify nonverbal patient cues, to discuss alternative and complementary
therapies with patients, to address their patients' psychosocial needs,
and to secure a commitment from patients to try to adhere to the agreed
upon treatment plan. This suggests that these primary care physicians
are at a stage of readiness where they are likely to respond to initiatives
to help them expand and improve their communication skills. What is crucial,
therefore, is to ensure that the communication skills initiatives that
are offered to primary care physicians are designed in accord with what
has been shown to be effective. The importance of this point is illustrated
in a review of 14 studies on communication skills training for nurses
in which it was concluded that communications training had limited or
no effects on nurses' communication skills as well as on their use of
these skills in a working environment.28
Well-designed communications skills training
sessions for physicians, however, have been shown to have a significant
impact on their acquisition of communication skills, on refinement of
their existing skills, and on their patterns of using these skills in
clinical settings. For example, a one-day interactive training program
offered to physicians in a health maintenance organization was effective
in increasing participants' confidence in their ability to use specific
communication skills as well as their self-reported use of communication
skills at a three-month follow-up. This training program focused on specific
strategies to use during the medical interview, on strategies useful for
brief encounters, and on managing difficult patient interactions.29 A shorter communications training program (i.e., 4½ hours) was
also able to demonstrate changes in physicians' acquisition and subsequent
use of specific communication skills. A communications training program
directed at primary care residents was effective in altering the structure
of the consultation, in increasing the use of a patient-centered communication
style and in involving patients in decisionmaking. This training differs
from others in that it involved short training sessions (totaling 22½
hours) distributed over a sixmonth period.31 Even brief workshops (i.e., four hours) that address topics as sensitive
as how to deliver bad news and how to deal with difficult situations in
the practice of oncology have been shown to result in an increase in the
acquisition of communications skills and participants' selfreported confidence
in using them during clinical encounters.32 Two characteristics seem to be associated with successful communications
skills training programs: they are interactive in nature and they focus
on specific communications skills. Even though interactive learning is
a basic tenet of adult learning, its application in physician training
programs, especially CME programs, is far from being universal. The selection
of which communication skills to focus on during a training session should
be based on the self-assessed or demonstrated needs of the participants.
Guidance in the selection of which specific communication skills are most
important comes from Roter, who has identified five conceptual groupings
of physician-patient communications skills: information-giving, question-asking,
partnership-building, rapport-building, and socio-emotional talk.33 Any
one of these categories could be the focus of a communications training
initiative. The results of our study and others suggest certain foci of
communications training may be especially important at this time. For
example, the findings by Marvel and associates34 that patients are interrupted, on average, 23 seconds after initiating
the conversation, and only 28% of their concerns were fully expressed
to their physician, strongly suggest the need for a focus on active listening
skills. If physicians are not good listeners, it is unlikely that they
will be good communicators.
Given that the time spent with patients
appears to be decreasing, the need for physicians to learn how to be effective
listeners increases in importance. Our results indicate that physicians
did not routinely encourage their patients to express their feelings about
their problems, and did not routinely determine the psychological, emotional
and social needs of their patients. Addressing these topics often requires
more time than addressing biomedical topics and is very much dependent
upon the physician's active listening skills. The development of these
skills should be a priority within most communications training programs,
as should training in how to address psychosocial issues in an efficient
and effective manner. Our results also indicate a need to focus training
on increasing physicians' confidence (i.e., personal self-efficacy) in
their use of specific communications skills. Bandura defines the concept
of self-efficacy as a person's assessment of her/his ability to take an
action.35 A person must perceive herself
or himself to be capable of taking the desired action in order to initiate
the sequence of steps required to bring that action about.36 With regard to physicians, this can best be done with interactive training
sessions combined with feedback from actual patient encounters. This could
involve videotaping patient encounters, use of simulated patients, patient
questionnaires or a combination of the above.37,38
Finally our data suggest that the closing
moments of the encounter represent a special training opportunity. Physicians
report using only a few communication strategies during the closing moments
and do not routinely use two strategies that they rated as being of high
importance i.e., summarizing what occurred during the encounter, and asking
patients if they understand the nature of their problem and the components
of their treatment plan.
While it is encouraging that interest
in communications skills training for physicians is increasing in North
America, it is sobering to note how far we appear to be lagging behind
the United Kingdom. In the UK a national effort was initiated in the early
1990s to develop a strategy to assess the interpersonal skills of general
practitioners against a set of clearly defined performance criteria (e.g.,
the doctor encourages the patient's contribution at appropriate points
in the consultation). To receive a post graduate qualification in family
medicine physicians must submit 15 videotaped consultations for review
by trained video examiners, and attain a passing mark.39 Ideally, communications skills training will attain a similar level of
importance in North America at the undergraduate, graduate and post-graduate
training levels by the end of the first decade of this new century.
The findings and observations of this
study must be interpreted in light of its limitations. The attitudinal,
self-efficacy and behavioral communications skills data are self-reported
by respondents. This is the most appropriate method for collecting the
attitudinal and self-efficacy data, but an observational method is a more
rigorous procedure for collecting data on actual use of communication
strategies. It seems reasonable to assume the behavioral data overestimate
the actual use of the communication strategies. In addition, while the
response rate is similar to that reported in other studies involving physicians,
it is still less than ideal. This concern is somewhat offset by the fact
that the survey was population-based, involving all family physicians/general
practitioners in Newfoundland. Finally, since we do not know how respondents
differ from nonrespondents, it seems reasonable to assume that the respondents
are more interested in the topic of physician-patient interactions.
Conclusion
Physician-patient communications skills
are integral to patient satisfaction, optimal use of time during the patient-provider
encounter, patient participation in treatment decisionmaking, adherence
to the treatment plan, and positive patient outcomes. Physicians recognize
the importance of good communication skills, but require training to ensure
effective delivery. There is an urgent need for coordinated approaches
to facilitate communication skills training at the undergraduate, residency
and postgraduate levels.
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Reference
Ashbury FD, Iverson DC, Kralj B. Physician communication skills: Results
of a survey of general/family practitioners in Newfoundland Med Educ Online
[serial online] 2001;6:1. Available from URL http://www.med-ed-online.org
Acknowledgements
In particular, we would like to thank Dr. Jean Parboosingh and Ms. Suzanne
Inhaber of Health Canada for their contributions to the survey development
process, and Ms. Marielle Demers of Health Canada for her support during
the survey implementation and reporting phases. We also wish to thank
the Newfoundland and Labrador Medical Association, in particular, Dr.
Ian Smith, President and Ms. Lana Collins, Director of Communications
and Public Affairs, for endorsing and supporting the survey implementation
process. Finally, we would like to thank Dr. Irving Rootman, Director,
and Ms. Joanne Taylor Lacey, Information Officer, Centre for Health Promotion,
University of Toronto, for their assistance facilitating the survey management
process.
Please address correspondence to:
Dr. Fred Ashbury
Department of Oncology, McGill University
546 Pine Avenue West, Montreal, Quebec H2W 1S6.
Tel: 905-668-8891
Fax: 905-668-5205
Fredash@healthierpractices.com
The views expressed in this paper are solely those of the authors, and
do not necessarily reflect the opinions of the funding body. This survey
was funded by Health Canada and implemented under contract number H1022-9-AH52/001/SS. |